Ashish. I wish I could end the post with just that because Ashish SS17 says it all. Fashion has arguably become a wash of sameness, and that is probably why I find it hard to venture past yeah it was nice after a show. Ashish is the king of cool streetwear, and SS17 was a reminder to the world that “guys, I am Indian.” There seems to be a current trend in fashion and beauty at the moment of blatant cultural rip offs. Black culture has been pillaged for years, but I am seeing more and more of black beauty traits and styles being copied, and re-branded without an appreciation of its origin. From dreadlocks on the Marc Jacobs runway to corn-rows being advertised as box braids ( it really isn’t called that).
Aside from the pandering spector of the snake, this collection was an unabashed homage to his Indian culture, and I applaud it. This may not have been my favourite collection of his, but that actually may be the point. Every catwalk collection isn’t for everyone and I really respected the clear cultural aesthetic from the ceremonial hair to the saris. Ashish SS17 was traditional beautiful and powerful. The Designer peppered the catwalk with his signature slogan classics, wearing a t-shirt himself emblazoned with ‘Immigrant,’ but I loved that he didn’t compromise or filter down the design to try to appeal to the masses. At the time I remember saying to Kirsty this was probably a collection for his mum. She was proud, but wanted to see more of his heritage in his clothes, and then I saw a special thank you to his mum on the press release! Ashish SS17 was truly a celebration of extravaganza and was a much welcome breath of fresh air to London fashion week stage. Long live Ashish!