Every season I truly look forward to an Edeline Lee presentation, because there is an energy that comes from the synopsis that she creates.  She is a story teller, and places her current collection in a highly visual context and invites the voyeur in to experience it.  In 2013 it seemed to be child like re-enactments in the abandoned school rooms of Kings College, whereas AW14 was a vibrant live look book shoot.  Set within the Elms Lester Painting rooms, the Edeline Lee prediction for SS16, or at least a want, was inspired by  Ocean park, a series of paintings by Richard Diebenkoen. Emulated in a graphic colour palette of aqua, yellow, coral and lilac, dresses and seperates were anything but straightforward and commercial.  There was an underlying experimentation in overlays, embroidery and applique, that was feminine, strong and pretty.

London Fashion week SS16 Edeline Lee

“I studied his method of composition, his sense of proportion, his wonderful sense of light and juxtaposition of colour.  I ended up experimenting much more intensely and directly with colour than I ever have before. Somewhere along the way inspiration from the Memphis group worked its way in.  The final result is a joyful breezy collection that makes me think of a summer’s day driving along Highway One, and the mythical Californian coastline.”

Edeline Lee

London Fashion week SS16 Edeline Lee