The fashion industry is arguably in a state of flux. In a year we have seen major upheaval in the luxury design sector with heavy hitter Creative Directors Raf Simons and Alber Ebez resigning their posts. This is the year of fast fashion by which I mean how fast we are consuming the seasons. Social media is arguably making the ‘exclusive’ element of fashion week obsolete. We all have access to what brands are planning for months ahead which the high street can copy and give to the masses now. This year put into question the structure of fashion week and how we need to re-jig the system, with brands such as Burberry allowing their customer to buy straight from the catwalk. One thing that is still certain, is our want of the new, and graduate fashion week is still an untapped pool, that gives us hope and a possible insight into what the fashion industry will look like in the future.
I have always associated Istituto Marangoni as an elite university of fashion art and design. Campuses that span London, Milan, Paris, Firenze and Shanghai boast students from every corner of the world. The 2016 class made a statement on the Graduate fashion week main stage, from sharp tailoring, to playing with proportions across both mens and womenswear. I am currently compiling and editing the themes from their catwalk, there were so many great looks to choose from, and 2-3 standout favourites. The hair and makeup were created by the Loreal makeup pro team, using brand new cosmetics range 3ina (pronounced Me-na). I can honestly say I prefer shooting backstage compared to the catwalk, just because there is such an atmosphere, and with models off duty they are fun and silly which you don’t get to see on the very serious catwalk. Here are just a few candid shots that I took backstage before the show.