*All Backstage photography courtesy of Lost in talent
James Long has come a way from his womenswear début at Fashion East in 2011. His SS15 menswear collection was a testament in layering with bobble jerseys, against aluminium leather and carefully shredded/distressed denim. Sports Luxe was realised in a clash of ideas drawing inspiration from Ibiza beachwear, and the fallen retired boxer, who finds himself on the Ibiza terrain. Stripes were prevalent, from pinstripe to the mixing of broken blocks of colour in ribbon. The look was finished with poker straight hair, socks and sandal sliders.