Go behind the scenes of the latest Jimmy Choo fragrance shoot for Illicit, with the face Sky Ferreira. Shot in Hollywood, Los Angeles by renowned photographer, Steven Klein. Guests had the chance to see the full campaign video at the exclusive launch party, where Sky’s non-conformist attitude is captured on camera. Why Sky? Well she was chosen for her Californian spirit, rock style and fearless attitude, which embodies a confident woman who lives the life she dares, and was the perfect face of the Jimmy Choo Illicit fragrance.
“I’ve never had a set way of doing things which works because it’s always exciting, always different. I believe every woman should live the life she dares, I don’t set boundaries for myself and my music is similar – a bit edgy but lots of fun; just like the fragrance. Scents are very important to me and ILLICIT evokes sensuality and confidence. I spray it before I play on stage and my nerves disappear.”