JM by Julien MacDonald

When I interviewed at London College of Fashion for a place on their part-time business course, one of the questions was about current trends in the fashion business market. I talked about the beginnings of major fashion houses collaborating with the high street (remember the buzz H&M created with Karl Lagerfeld) and over eight years on theses lines are commonplace. It is all about the diffusion lines with a difference, QVC struck accessories gold with Libertine by Giles Deacon, and now JM by Julien MacDonald is making major waves. Expect statement pieces that will start a conversation.

One for me one for you.

Above is the silver tone charm curb chain bracelet from the M collection with Swarovski crystal charm drops. QVC are kindly giving away the gold tone bracelet worth £75 to one of the Adorngirl readers. So want to win it? Simply follow me on twitter to enter and tweet “I just entered the @Adorngirl #giveaway to win a @JulienMacdonald for @qvcuk charm bracelet.http://goo.gl/w1JurU ” competition ends 16/03/15 UK entries.