To celebrate the 140th anniversary of the iconic 501 Levi launched a campaign to commemorate fans and notables alike within fashion, music, and entertainment and their fresh take on the modern classic.  The result is a red hardback album, so to speak, entitled  501 of five hundred, and one stunning photographs ranging from the striking Wiz Khalifa, the effortlessly cool Miguel, the quirky  renowned blogger Susie Lau to an owner and their greyhound.  Guests were treated to a gallery style event that showcased the imagery within the book with some of the participants of the book present to posse next to their entry. I  would have loved to have take the book home but damn completely limited edition as only 501 copies of the book will be  available globally from 1st August (£40), each numbered, and exclusive to buy at the Levi flagship Regent street store.