I previously talked about what was on the horizon for LFW, and London fashion week SS16 is in full swing with just a couple of days to go. and honestly I still don’t know. The car park brewer street space is a congested circus, with narrow busy roads to boot. Inside the space is a different story, The Designer showrooms are admittedly very spacious, with plenty of established and upcoming brands to see spanning apparel, accessories and shoes. Although I was told that some were quite frustrated as they were bypassed because of the maze layout, and even know that I think about it, I don’t remember seeing a definitive rock vault space.
Golden square which is meant to emulate the hub that was the Somerset House courtyard, truly just lacks atmosphere, and its public setting doesn’t lend into the need to maintain London fashion week as a prestigious trade event. A silver lining of the Bewer street craziness is the plethora of side streets and interesting backdrops to shoot street style, these beautiful women are the few that I admired. This time last season I would have had a much bigger library of street style so I definitely see an impact from the change up of venue.
Overall I don’t like the car park, it doesn’t come across as a desirable prospect especially considering the major cities are watching. can you imagine Milan though, ‘oh there fashion week is in a car park, and they wonder why we don’t take them seriously.’ I haven’t let it cramp my London fashion week experience as luckily I haven’t had to go there more than a couple of times, and I have the advantage of being able to go to The Apartment, and will be posting a visual diary of my insider access from the shows very soon.