Any one else roll their eyes when they hear about another collaboration? H&M infamously put the high street ball rolling with major coup Karl Lagerfeld a few years ago, and at some point there seemed to be a continuous stream of news stories of various fashion hook-ups.
What makes for compelling news is when a brand is able to really hit the proverbial nail on the head, because what makes a good collaboration is how perfectly the aesthetics unite, and makes a customer think whoa why didn’t they do this before? Everyone must have been like yaaass! when they heard about the Nasty Gal Courtney Love partnership.
Nasty gal is the style powerhouse founded by Sophie Amaruso, her book #Girlboss made us all want to throw the rule book out of the window, and get to work. The brand is undoubtedly sexy, strong and fierce and the mix of the Courtney Love appeal is perfect for the Love Fangirls, and the women who create their own rules. Available to shop now, expect babydolls and satin slip dresses, as if in a state of undress, encapsulating the ultimate glunge. ( glamorous grunge).
“Guitar hero and grunge goddess with guts, Courtney Love let us into her icon-defining closet for an exclusive collection that’s pretty on the inside (and out).”
“I found my inner bitch and ran with her.”