Phiney Pet SS17 was a hub of teen angst re-imagined. Forget being swathed in black and trying to blend into the background. These young girls owned their style and expressed their thoughts in tongue-in-cheek patches, printed leather jackets and embroidered messages. Emblazoned  Cheer up, Troublemaker, Hallmark card kissing bears, and a printed R.I.P tribute to Aaliyah; was a relevant design choice to represent the contant changing sensibilities of a teenager. If anyone knows it’s me that accessories are important. Phiney Pet pulled out the stops collaborating and teaming their vibrant collection with customized K Swiss trainers, Flash Trash jewellery, and Marc b. bags.

In terms of beauty, the collection was offset with a subtle reference to the badass Harley Quinn, if she had her hair plaited by Keash braids.  The  cohesive look was about tying together the individual members of the same girl band. Makeup Artist Bea Sweet using Lime crime, and Spectrum brushes gave each model  one bright eye in fuchsias and purple and one murkey eye in green and greys. Styled by Jeanie Annan Lewin the collection was pretty, with clashing prints and textures to fit the modern girl, and was just straight up damn cool.

london fashion week-phiney pet ss17

london fashion week-phiney pet ss17

london fashion week-phiney pet ss17

 

london fashion week-phiney pet ss17

london fashion week-phiney pet ss17

london fashion week-phiney pet ss17

london fashion week-phiney pet ss17

london fashion week-phiney pet ss17

all pictures were taken by me do not use without permission.