I am apologising now as I am blogging about this exhibition after it has closed, you don’t need to know my life story but I am a very busy girl, and just about found the time to view the Muji Product Fitness 80 exhibition at the Design Museum on its closing day. Nevertheless I can still blog about the message as it was so simple with so much common sense it really made me think, the display was essentially tackling the role of design in terms of waste, and conservation messages written directly on the walls posing questions like ‘think about when you use cotton buds, do they need to be so long?‘ and ‘simple make-up packaging , what is important is on the inside;’ the brand going a step further building a miniature replica of a Muji house. Finally a brand taking responsibility for their role and putting in to practice simple design methods to cut back on consumer waste. I own a Muji jewellery box, its medium plastic and see through three pull out drawers, minimal but does exactly what its supposed to; until this exhibition I didn’t truly appreciate the brand ethic. I am no recycling environmental activist believe me but I do my bit I take the time to wash out the yogurt pots, and so forth, and recycle where I can but sometimes it can be such a drag when products have so much unnecessary packaging I mean seriously what is with every single apple having that little finicky sticker? even when they are not loose. The exhibition space was simplicity itself with stark white walls the only colour from the dapper visitors, so…..
“What would happen if we used 20% less materials and energy to make products? On the one year anniversary of the Japanese earthquake and tsunami. The natural disaster and the ongoing concern about damaged power plants in Japan, has prompted Muji to rethink the way in which design impacts on the way we use energy. And in terms of the final object, what is then the role of the user in customising, re-using and recycling products in order to reduce energy consumption?”