Rachel Caulfield is a Professional freelance Stylist with an impressive portfolio of commercial and editorial clients spanning Stella McCartney, Tommy Hilfiger and Kinfolk. Against the backdrop of her latest Milk Magazine editorial the American way of life, shot by Mark Shearwood I asked the stylist about her personal pathway and inspirations.

 

What was your pathway into styling?
 
I studied fashion design at Winchester School of Art, but used to have the final look designed in my head way before I had even started pattern cutting, designing bags and accessories first. It was quite early on in studying that I knew I wanted to style. I assisted stylists in London for four years then I began to work with photographers on test shoots and finding my own style.
Do you have a particular aesthetic? & what inspires you?
I like reality, imagery / fashion / model choices that all have an air of reality about it. I never want the styling to be too contrived, however I do like things to look unique and creative, so its a hard job to get the balance right. I am inspired a lot by people on the street and how they dress and how they carry themselves… this could be ANYONE, plus I find inspiration from old images of how people used to dress.
Even though there is no such thing as a ‘typical day’ what does a week look like for you when preparing for a job?
It all depends what job/ Editorial I am working on at the time, preparing for an editorial will involve making sure all the designers I have requested pieces from can send to me in time and then once that all arrives I have to outfit everything, making sure samples/ shoes / accessories are all bagged up and ready for the shoot. In the meantime I am talking to model agencies, choosing models, working on the brief with the photographer and hair and make up team, gathering references and also scouting for locations.
If I am working with a fashion client I will be having pre-production meetings, discussing and styling outfits (this could take days of fittings/ styling up ) I may have to source props from shops or prop houses. I may also be discussing models with the client as well. If I am working for an advertising client that I will be gathering all the clothes to fit the brief, making styling boards on the computer and attending pre- production meetings to ensure the whole team is on the right path for the shoot.
Rachel Caulfield New Editorial for MilK magazine American Way of Life‏
What is your personal style?
My own personal style is very practical, I am often in jeans and jumpers, as I need to be comfortable and practical. I do like to change things up a little bit and I also like a bit of effortless tailoring and chicness. To be honest my opersonal style and my work style is very different.