In a oversaturated womenswear market, it is understandable that it is hard to build, and maintain a new fashion label after completing a design course. Graduate fashion week, is the platform for upcoming talent but, the main focus tends to be on the best in show, and the overall winner. As long as there is a strong USP, quality, and financial backing a Designer can flourish and with Not just a label, YBD, and Wolf & Badger presenting retail outlets to fresh talent, there is hope for many.
An exciting prospect for Designers to get direct entry into the market is the collaboration between Vogue talents and Muuse. All womenswear Designers worldwide who have graduated in the past 5 years (maximum) from a fashion school were eligible to enter the MUUSE x Vogue Talents Young Vision Award 2014. Every year, Muuse reaches out to the promising womenswear graduate designers, that have impressed with their collections. Amongst the shortlisted are Hannah Donkin, Jodi Worbey, Ekaterina Kukhareva, Barbara Kolasinski and Chloe Sanders. A screening jury evaluates the designs based on the following criteria:
- Design originality
- Evident quality of make
- Quality of photographic presentation
- Contest requirements (5 distinct pieces of womenswear)