What's on the horizon for LFW?
Right now New York fashion week is in full momentum, and London Fashion Week is officially a week away. London can arguably been seen as the cooler younger and rebellious younger sibling compared to the other major cities, and for SS16 no one seems to be able to get over the fact that the new and improved venue is a car park. The last few seasons Henry Holland has held his catwalk show there, but the logistics of how the space will contend with being the hub of the major fashion event that is the barometer of the billion pound industry have industry insiders and press highly anticipating ( and some scratching their heads) about how the Brewer street Soho space will work.
LFW definitely needed a shakeup, there is no doubt about that because from the outside it may have come across as a bit of a circus. For a while it was too simple to be accredited, and then the Blogger initiative came into play and then it became almost impossible to get a badge. For a couple of seasons for some reason I didn't get the acceptance for an application even though I was a recommended BFC Blogger, but overall it didn't matter as even now you don't have to be accredited to apply for show tickets. I put the application through ( and got accepted) this season because I really want to see and network with the Designers in the showrooms with over 120 brands see more of the Rock vault, and be able to visit the Minnie icons exhibition which is open to accredited press.
As accredited press and Bloggers (used to be one and the same) expect exclusive access to facilities including entry to the Designer Showrooms featuring their latest collections and use of the press and buyers’ shuttle buses, access to on-site events including a drinks reception daily within the Designer Showrooms, celebrating the BFC talent initiatives.
“The long term growth of the UK’s designer fashion market is reflected geographically in this move that will see London Fashion Week designers showcasing collections in one of London’s most vibrant, diverse and creative hubs set within a mile of Bond Street, Dover Street, Mount Street, Oxford Street and Regent Street. The new and exciting venue has already been dubbed as Brewer Street’s ‘Fashion Park’ and will offer freedom and flexibility to designers who will be able to transform the show space to reflect their own aesthetics and identity."
Caroline Rush, Chief Executive of the British Fashion Council
The venue will be at the centre of it all in Soho, and this above any other season will weed out the people who don't actually go to shows and have no real affiliation with the trade show than just getting papped on the cobbles. There is no real place to just hang around, you must have a purpose to attend, and that is probably one of the contributing factors for the move. London fashion week is more than just one venue, it is about the British design talent, and I am excited to see how it all goes down, but I honestly don't see the main space being a long term solution.